The Secret Sauce to Success: How Viraj Bahl Built Veeba Into a ₹1,000 Cr FMCG Powerhouse 🌟🍔
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The Secret Sauce to Success: How Viraj Bahl Built Veeba Into a ₹1,000 Cr FMCG Powerhouse 🌟🍔
- 09 June 2025
- Akriti Singh
Every entrepreneur faces setbacks — but few turn failure into a billion-rupee brand like Viraj Bahl did.
In the early 2000s, Viraj launched a quick-service restaurant chain with big dreams. But despite his efforts, the venture didn’t take off. While the business shut down, one insight lingered: people loved the sauces.
That tiny spark became the foundation for Veeba, launched in 2013 with a clear vision — to revolutionize the sauces and condiments market in India. Starting as a B2B supplier for global chains like KFC, Pizza Hut, and Starbucks, Veeba quickly became known for its quality and innovation.
By 2015, Veeba hit retail shelves, winning hearts with mayonnaise, spreads, and salad dressings tailored for Indian tastes. What set them apart? Their commitment to no trans fats, no artificial colors, and a fresh, flavorful experience.
With a sharp focus on quality, product innovation, and market gaps, Viraj scaled Veeba into a full-fledged FMCG force. Today, Veeba clocks over ₹1,000 crore in revenue and continues to grow with its newer brand V-Nourish, targeting health and nutrition.
👉 Viraj Bahl’s story is a masterclass in resilience and reinvention. Sometimes, when one door closes, a bottle of sweet onion sauce opens the next. 😉
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